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August 2020 Articles

August 25, 2020

Is Your Network an Asset or Liability?

Word-of-mouth still is most effective. Referrals are the best source of long-lasting, high-value business. According to Deloitte, customers acquired through word-of-mouth have a 37 percent higher retention rate. The objective …

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August 11, 2020

The Best Answer to the Hardest Networking Question

You have a great conversation with someone at a networking event. You discuss each other’s business, find out you have some mutual friends and like the same sports teams. The …

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